Tuesday, March 24, 2009

Blog Assignment Topic 4

Media Literacy

Media literacy is the ability to understand how mass media work, how they produce meanings, how they are organized, and how to use them wisely. The media literate person can describe the role media play in his or her life. The media literate person understands the basic conventions of various media, and enjoys their use in a deliberately conscious way. The media literate person understands the impact of music and special effects in heightening the drama of a television program or film...this recognition does not lessen the enjoyment of the action, but prevents the viewer from being unduly credulous or becoming unnecessarily frightened. The media literate person is in control of his or her media experiences.

As a FCM student, I actually found out this study very useful. It is because media literacy emphasizes more on critical thinking which helps us in generating creative ideas. It also boosted our creativity while doing our artwork.

Sunday, March 15, 2009

Media stereotype

Media stereotype is inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotype acts like code that gives audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.

From my personal experience, Simpsons are packed with stereotypes within its broadcast of half an hour. In the Simpsons, the character such as  Apu are highly discriminated and stereotyped. On this show Apu is characterized as an Indian immigrant, who prays to Ganesh, and holds a highly noticeable and dissimilar accent. This is a stereotype which is observed by young children and is perceived as humorous; they apply this knowledge towards those they meet in real-life. Another common stereotype, from the Disney movies is that of the Native American. In Pocahontas, she represents the positive stereotype who respects the earth and communicates with the trees and animals. Although Pocahontas is portrayed in this more positive role, it still typifies a stereotype. Another major issue with this film is the historical inaccuracies it depicts. Pocahontas was a real woman, but very different from the Disney image. She was a child when she met John Smith and there was no romance between them.

 


 


Sunday, March 1, 2009

Social Media

From that video, I learn about that a simple thing will keep on improving because of the creativity of the human. Their surface may look simple but after adding the creativity idea. They will become special and interesting.
Somemore, the voice, comment and the describe let the things become more and more interesting. They attrack the people attention on it and  make it looks more nice and beautiful.